Privacy Policy

1. Information We Collect

Personal Information You Provide

When you interact with Genetrax, we may collect the following types of personal information:

Information We Collect Automatically

When you visit our website or use our services, we automatically collect certain information through cookies, web beacons, and similar technologies:

• Website Usage Data: Pages visited, time spent, click patterns, and navigation paths
• Device Information: Device type, operating system, browser version, and screen resolution
• Location Data: General geographic location based on IP address
• Performance Data: Website loading times, error reports, and technical issues

2. How We Use Your Information

Genetrax uses your personal information for the following legitimate business purposes:

Product Sales and Service

• Processing and fulfilling your orders for generators and power equipment
• Managing payments, billing, and financial transactions
• Providing customer support and technical assistance
• Processing warranty claims and product registrations
• Arranging product delivery and installation services

Communication and Marketing

• Sending order confirmations, shipping notifications, and delivery updates
• Providing product information, manuals, and safety guidelines
• Sending promotional offers for generators and related equipment
• Delivering newsletters with power solution tips and industry news
• Conducting customer satisfaction surveys and feedback collection

Business Operations

• Analyzing customer preferences to improve our product offerings
• Monitoring website performance and user experience
• Preventing fraud and ensuring transaction security
• Complying with legal obligations and regulatory requirements
• Maintaining accurate business records and analytics

3. Information Sharing and Disclosure

Genetrax does not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Service Providers and Business Partners

• Payment Processors: To process credit card transactions and handle payments
• Shipping Companies: To deliver your generators and equipment safely
• Installation Partners: For professional generator installation and setup
• Warranty Service Providers: To honor warranty claims and provide repairs
• Marketing Platforms: To send promotional communications (with your consent)

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Investigate and prevent fraud or illegal activities
• Enforce our terms of service and user agreements

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, with advance notice provided to you.

4. Data Security

Genetrax implements comprehensive security measures to protect your personal information:

Technical Safeguards

• Encryption: All sensitive data is encrypted in transit and at rest using industry-standard protocols
• Secure Servers: Our systems are hosted on secure, regularly monitored servers
• Access Controls: Strict access controls limit who can view your information
• Regular Audits: We conduct regular security assessments and vulnerability testing

Physical Safeguards

• Secure data centers with 24/7 monitoring and access restrictions
• Environmental controls to protect against natural disasters
• Backup systems to ensure data availability and recovery

Administrative Safeguards

• Employee training on data privacy and security best practices
• Background checks for personnel with access to sensitive information
• Incident response procedures for potential security breaches

5. Cookies and Tracking Technologies

Genetrax uses cookies and similar technologies to enhance your browsing experience and improve our services:

Types of Cookies We Use

Managing Your Cookie Preferences

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some features of our website, such as the shopping cart or product comparison tools.

6. Third-Party Services

Our website may integrate with third-party services to enhance functionality and provide additional features:

Analytics Services

• Google Analytics: Helps us understand website traffic and user behavior
• Conversion Tracking: Measures the effectiveness of our marketing efforts
• Heat Mapping Tools: Shows how users interact with our product pages

Social Media Integration

• Social media plugins for sharing product information
• Customer review and rating systems
• Social login options for account creation

Customer Support Tools

• Live chat systems for real-time assistance
• Help desk software for ticket management
• Knowledge base and FAQ systems

These third-party services have their own privacy policies. We encourage you to review them to understand how they handle your information.

7. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

Access and Portability

• Request a copy of the personal information we hold about you
• Receive your data in a portable, machine-readable format
• Request information about how we process your data

Correction and Deletion

• Correct inaccurate or incomplete personal information
• Request deletion of your personal information (subject to legal requirements)
• Update your account information and preferences

Communication Preferences

• Opt out of marketing communications at any time
• Choose which types of communications you receive
• Update your contact preferences in your account settings

Processing Restrictions

• Object to certain types of data processing
• Restrict processing under specific circumstances
• Withdraw consent where processing is based on consent

8. Data Retention

Genetrax retains your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Retention Periods

• Account Information: Retained while your account is active and for 7 years after closure
• Transaction Records: Kept for 7 years for tax and accounting purposes
• Warranty Information: Maintained for the duration of the warranty period plus 2 years
• Marketing Data: Deleted within 2 years of last interaction unless you opt-in to continue
• Website Analytics: Anonymized after 26 months

Secure Disposal

When we no longer need your information, we securely delete or anonymize it using industry-standard methods to prevent unauthorized access or recovery.

9. Children's Privacy

Genetrax is committed to protecting the privacy of children. Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

Age Verification

• Our website requires users to confirm they are 18 or older
• Power equipment purchases require adult verification due to safety regulations
• If we discover we have collected information from a child, we will delete it immediately

Parental Rights

If you believe we have inadvertently collected information from your child, please contact us immediately so we can take appropriate action to remove the information.

10. International Data Transfers

As a global provider of power solutions, Genetrax may transfer your personal information across international borders:

Transfer Safeguards

• We ensure adequate protection through appropriate safeguards
• Data transfers comply with applicable international privacy laws
• We use standard contractual clauses approved by relevant authorities
• Regular assessments ensure ongoing protection during transfers

Data Localization

Where required by local laws, we maintain data processing and storage within specific geographic regions to comply with data localization requirements.

11. Changes to This Policy

Genetrax may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements:

Notification Process

• We will post updated versions on our website with the revision date
• Significant changes will be communicated via email to registered users
• We encourage you to review this policy periodically
• Continued use of our services constitutes acceptance of updates

Version History

Previous versions of this Privacy Policy are available upon request for your reference and comparison.